Real guidance, not another generic plan.
Your habits, food, training and progress are reviewed by Dan. The app keeps everything organised; your coach makes it personal.
Personal coaching for people who train hard, try to eat well and are tired of another short-term diet. Build habits that work in real life—and results you can actually keep.
See how Progress worksConsistency over perfection. Always.
Your habits, food, training and progress are reviewed by Dan. The app keeps everything organised; your coach makes it personal.
Nutritious food still has portions, patterns and context. Healthy choices can support fat loss without automatically creating it.
Training matters, but it cannot consistently outwork a diet that is not aligned with your goal.
The answer is not a stricter six-week plan. It is learning how to stay consistent when the week is not perfect.


“I was training hard and eating foods I thought were healthy—but I was still eating too much to make the progress I wanted.”
I spent years yo-yo dieting. I would commit, see some progress, lose momentum and eventually feel like I had to start all over again.
At the same time, I was training hard. I assumed the work I put into exercise should be enough—but I could not out-train my diet. Even when I believed I was eating healthily, I was simply eating too much for the result I wanted.
The turning point was not another crash diet. It was learning how food, portions, habits and consistency actually worked together. That experience is why my coaching is practical, human and built for the long term.
My career as a chef shapes that approach too. I know food has to be more than numbers on a plan: it needs flavour, sensible portions and recipes you can realistically make again. I bring that kitchen experience into the meal guidance and recipes I create for clients.
A simple rhythm that makes it easier to notice patterns, act on feedback and know what to do next—without trying to be perfect every day.
Keep meals, weight, steps, sleep, habits and notes together. It takes a few minutes and gives Dan the context behind the numbers—not just a single good or bad day.
The AI meal scan can suggest what is on your plate and estimate the nutrition. You stay in control: check the foods and portions, correct anything that is wrong, then save it to your diary.
Complete a focused weekly check-in, reflect on what helped or got in the way, and submit it for review. Dan combines your answers with your logs before sending personal feedback and clear action points.
Full Package clients can follow a personalised weekly meal plan built around their goals and routine. The matching shopping list keeps the ingredients organised, so planning the week takes less effort.
Open a recipe and see exactly what you need. Clear portions, preparation and cooking times, nutrition, ingredients and step-by-step instructions make each meal easy to follow.
The app makes it easier to capture what is happening. Dan reviews the context, gives you personal guidance and adapts the plan as life changes.
The app gives us the full picture. Coaching turns that information into decisions and repeatable habits that fit your week.
We look beyond one ‘good’ or ‘bad’ day to understand your food, routine, training and the moments that keep tripping you up.
You get realistic targets, practical food guidance and simple actions that fit your actual week—not an imaginary perfect one.
I review your progress, give honest feedback and adapt the plan when work, weekends, training or life changes.
Start with the amount of guidance you need now. Every plan is designed around consistency, feedback and progress that lasts.
Not sure which level fits? Choose “Not sure yet” when you apply and we’ll work it out together.
Short plans can create urgency. They rarely teach you what to do on a busy Tuesday, a social weekend or the week motivation disappears. Progress is built for those moments.
Build something that lasts →Clear answers before you decide whether to apply.
No. The aim is to build a way of eating you can repeat. We use structure where it helps, stay flexible where life needs it and focus on habits you can keep long after the first few weeks.
No food needs to be automatically banned. We work on portions, patterns, planning and better choices so your nutrition supports your goal without making normal life impossible.
Every plan includes practical nutrition guidance. The Full Package adds personalised meal planning, chef-developed recipes, flexible swaps and shopping support.
No. Progress is nutrition coaching first. If you train, I can help you fuel it properly, but your plan is built around your current lifestyle and activity.
It keeps check-ins, food, progress, plans and messages together. It does not replace your coach: I review the context, make the decisions and give you personal feedback.
I read every application personally. I’ll contact you to understand your goals, answer questions and decide together which level of support is the best fit.
You do not need a perfect starting point. Share what you want to change and what has made it difficult. I’ll read your application personally.